Mrs Funmi Ayeni holds Masters in Business and International Labour Relations (MILR) from the University of Ilorin. She is from Kogi State. The female entrepreneur is the Chief Executive Officer of Breathless Collections, a subsidiary of Breathless Global Concepts (BGC) with specialisation in shoes and perfume collection, insurance, property and computer services among others.
Ayeni revealed that God inspired her and the love for shoes gave her the enthusiasm to go into her type of business.
“In fact, anytime I travel I buy a lot of shoes for myself and after some time I thought it wise to go into shoe business.
” I started this business with just N10,000 as my initial capital. I started with three pairs of causal Ankara slippers. I had my target customers and supplied them.
“I made quality, uniqueness and affordability, my watchword, which has made my enterprise outstanding.
” We are also into insurance, a brokage firm as intermediary between the insured and the insurance company. We are into comprehensive insurance, household plan, Fire policy and property.”
According to her, being an entrepreneur is not easy because of risks and challenges.
At some point in time, I felt like giving up and embrace white collar job, so that at the end of the month I’ll collect salary, but I discovered that I can excel with my creative talents.
“The question is, what can you do and what do you enjoy doing most? Look inwards and discover your special gift. And, entrepreneurship is all about unveiling the gift to the public.”
She stated that starting a business is not all about capital but entails strategic planning.
“Another important issue when setting up a business is your brand, which should be able to withstand other similar products in the market. The best advert lies in the quality of your products,” she stressed
On efforts at expanding her business, she noted that as the name indicates ‘breathless’, she wish to cover the country and beyond, though there is the financial challenge.
The CEO sees training as a very relevant factor when embarking on entrepreneurship. She encouraged new investors in any kind of enterprise to go for training, when necessary for the purpose of upgrading their brands.